There is a lot of ideas and projects under devel­op­ment in Lon­don, and many of them are based on the App devel­op­ment for the iPad or the dig­i­tal pub­lish­ing busi­ness. Peo­ple com­ing to Mee­tups in Lon­don have lots to say and to share, and we look to be part of them.

We are involved in many of the new tech­nolo­gies based on both Inde­sign and HTML5, but we focus on con­tent man­age­ment and work­flow sys­tems for pub­lish­ers and wide orga­ni­za­tions. Here we make a short list of selected mee­tups that might sound inter­est­ing to you. They are spe­cially inter­est­ing to pub­lish­ers, coders, adver­tis­ing man­agers and peo­ple will­ing to under­stand the tech­nol­ogy and new mar­ket trends.

• App­Fu­sion meetup on July 12^th July 19^th 7:00 pm at Club Bond — 24 Kingly Street London
• Lon­don Open­Cof­fee meetup on July 21^st 11:00 am at UCL, Roberts Build­ing — Tor­ring­ton Place London
• Mini­Bar monthly meetup on July 22^nd at 7:00 pm Cor­bet Place Bar — Tru­man Brewery

If you are plan­ning to come just drop a line and say Hello, we will be happy to talk.

Cheers

The dig­i­tal edi­tions mar­ket is a very fast one and yet com­pet­i­tive, strug­gling to obtain rev­enue and effi­ciency in a short time lapse which is way quicker than edi­tors may have expe­ri­enced before.

The thing is pos­i­tive for read­ers and plat­form cre­ators like Apple or the Google Android ecosys­tem, and a big has­sle for edi­tors who are used to dif­fer­ent play rules. Going dig­i­tal is much more build­ing a suc­ces­ful web­site than edit­ing a printed mag­a­zine to be dis­trib­uted in tra­di­tional sell­ing points or be given out for free in busy hotspots to make the mar­ket base.

Keith J. Kelly from the New York Post told some­thing yes­ter­day about the big one of the mar­ket, Condé Nast is recon­sid­er­ing its busi­ness model for the dig­i­tal plat­forms try­ing to gain motion and some kind of rev­enue from all the invest­ments made in the App devel­op­ment as a pio­neer before it starts turn­ing into a night­mare. It seems that the sin­gle issue sale busi­ness model for 3.99$ to 4.99$ is not work­ing guys. Peo­ple are recon­sid­er­ing their use of the iPad after an ini­tial mar­ket boom mostly made of early adopters and tech enthu­si­asts, mainly because of the price tag and infor­ma­tion avail­abil­ity over the Inter­net. When you have an iPad in your hands you have sev­eral choices, not many because Steve won’t let you, but many enough to choose between tap­ping your branded dig­i­tal edi­tion app and down­load­ing a new 500 megabytes issue for 3.99$ or tap­ping Safari and your favourite www​.wired​.com.