Archive for June, 2011
There is a lot of ideas and projects under development in London, and many of them are based on the App development for the iPad or the digital publishing business. People coming to Meetups in London have lots to say and to share, and we look to be part of them.
We are involved in many of the new technologies based on both Indesign and HTML5, but we focus on content management and workflow systems for publishers and wide organizations. Here we make a short list of selected meetups that might sound interesting to you. They are specially interesting to publishers, coders, advertising managers and people willing to understand the technology and new market trends.
- AppFusion meetup on
July 12thJuly 19th 7:00 pm at Club Bond — 24 Kingly Street London
- London OpenCoffee meetup on July 21st 11:00 am at UCL, Roberts Building — Torrington Place London
- MiniBar monthly meetup on July 22nd at 7:00 pm Corbet Place Bar — Truman Brewery
If you are planning to come just drop a line and say Hello, we will be happy to talk.
The digital editions market is a very fast one and yet competitive, struggling to obtain revenue and efficiency in a short time lapse which is way quicker than editors may have experienced before.
The thing is positive for readers and platform creators like Apple or the Google Android ecosystem, and a big hassle for editors who are used to different play rules. Going digital is much more building a succesful website than editing a printed magazine to be distributed in traditional selling points or be given out for free in busy hotspots to make the market base.
Keith J. Kelly from the New York Post told something yesterday about the big one of the market, Condé Nast is reconsidering its business model for the digital platforms trying to gain motion and some kind of revenue from all the investments made in the App development as a pioneer before it starts turning into a nightmare. It seems that the single issue sale business model for 3.99$ to 4.99$ is not working guys. People are reconsidering their use of the iPad after an initial market boom mostly made of early adopters and tech enthusiasts, mainly because of the price tag and information availability over the Internet. When you have an iPad in your hands you have several choices, not many because Steve won’t let you, but many enough to choose between tapping your branded digital edition app and downloading a new 500 megabytes issue for 3.99$ or tapping Safari and your favourite www.wired.com.