Dig­i­tal mag­a­zines pub­lish­ers are cre­at­ing a lot of buzz about their plans to project major changes to their dig­i­tal edi­tions. We are hear­ing of Condé Nast still on the talks with Adobe to try to get rev­enue from the dig­i­tal strat­egy that is start­ing to prove some tired­ness. Omni­ture ana­lyt­ics data are going to be expanded to try to catch adver­tis­ers atten­tion around the dig­i­tal ver­sions, to show them real cir­cu­la­tion fig­ures and con­tent appre­ci­a­tion ratings.

It is not easy to under­stand the busi­ness of con­vert­ing a printed mag­a­zine to a dig­i­tal edi­tion, even if we can now count on at least one year of expe­ri­ence and test­ing con­ducted by large pub­lish­ers. What we know for sure tough, is that the con­ver­sione from printed to dig­i­tal mag­a­zines is risky.

Our strate­gic plans for our cus­tomers about dig­i­tal mag­a­zines are based on the con­sul­tancy and ser­vice nec­es­sary to do the switch to a new model of con­tent cre­ation based on the use of a unique and cus­tomized con­tent man­age­ment sys­tem that is able to pop­u­late the issue con­tent inside a cus­tom made and branded viewer App.

Con­tent for the dig­i­tal plat­forms has to be updated quickly and some­times real time, has to give the unique expe­ri­ence of a beat­i­ful inter­face that printed mag­a­zines gen­er­ally have.

It is a new gold era for mobile App devel­op­ers and the plat­form war is already live on our screens. It is notable that new App devel­op­ment is ris­ing at a fast pace while users are expe­ri­enc­ing the mobile lifestyle much more on a daily base and for many dif­fer­ent purposes.

Accord­ing to a report by the San Jose Busi­ness Jour­nal, devel­op­ment mar­ket share for mobile plat­form is for the sec­ond quar­ter expand­ing for Apple iOS and shrink­ing for the Android ecosystem.

Out of 100 devel­op­ers around the world, 57 of them are devel­op­ing Apps for iOS, 15 are embrac­ing the tablet mar­ket tar­get­ing the iPad and 28 are in the wild with the Android mul­ti­facet plat­form. Between Q1 and Q2 2011 it is a 3% raise for iOS, 5% raise for iPad and 8% shrink for Android.