Archive for July, 2011
Digital magazines publishers are creating a lot of buzz about their plans to project major changes to their digital editions. We are hearing of Condé Nast still on the talks with Adobe to try to get revenue from the digital strategy that is starting to prove some tiredness. Omniture analytics data are going to be expanded to try to catch advertisers attention around the digital versions, to show them real circulation figures and content appreciation ratings.
It is not easy to understand the business of converting a printed magazine to a digital edition, even if we can now count on at least one year of experience and testing conducted by large publishers. What we know for sure tough, is that the conversione from printed to digital magazines is risky.
Our strategic plans for our customers about digital magazines are based on the consultancy and service necessary to do the switch to a new model of content creation based on the use of a unique and customized content management system that is able to populate the issue content inside a custom made and branded viewer App.
Content for the digital platforms has to be updated quickly and sometimes real time, has to give the unique experience of a beatiful interface that printed magazines generally have.
It is a new gold era for mobile App developers and the platform war is already live on our screens. It is notable that new App development is rising at a fast pace while users are experiencing the mobile lifestyle much more on a daily base and for many different purposes.
According to a report by the San Jose Business Journal, development market share for mobile platform is for the second quarter expanding for Apple iOS and shrinking for the Android ecosystem.
Out of 100 developers around the world, 57 of them are developing Apps for iOS, 15 are embracing the tablet market targeting the iPad and 28 are in the wild with the Android multifacet platform. Between Q1 and Q2 2011 it is a 3% raise for iOS, 5% raise for iPad and 8% shrink for Android.