Archive for November, 2011

How TRVL became the most successful magazine on the iPad

Written by Stefano on Nov 13 2011 - Last modified on Aug 02 2012

We are fol­low­ing TRVL pub­lish­ing since the begin­ning and it is extra­or­di­nary how the guys behind the mag­a­zine have been con­sis­tent about their pub­lish­ing model and seri­ous about content.

TRVL is a free mag­a­zine about travel, with each issue becom­ing a pho­tog­ra­phy rich monog­ra­phy focus­ing on a loca­tion. Issues are com­pletely free for users as well as the App itself, excep­tion made for the spe­cial issue about Afghanistan by pho­tog­ra­pher Ton Koene which is priced at 1.99$. They are now offer­ing a monthly sub­scrip­tion for 0.99$ which is basi­cally a workaround to enable News­stand com­pat­i­bil­ity. The fea­ture is indeed avail­able to pub­lish­ers to sell sub­scrip­tion for a price. In any case TRVL edi­tors will donate the rev­enue com­ing from sub­scrip­tions, keep­ing up the free mag­a­zine model.

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