Advertisement in mobile applications, quick tips for a successful integration

Written by Stefano on Nov 13 2011 - Last modified on Aug 02 2012

Integrating blind advertisement networks in a mobile application could be a success or a complete waste of time and hassle for users. In the following infographic from inneractive some tips and suggestions on how to turn banner advertisement in a efficient revenue model.

In many cases developers don’t pay enough time in correctly integrating advertisement, resulting in poor user feedback and very low ecpm. Just like in printed magazines, where advertisement is a crucial editorial choice, mobile applications should be created taking the time to tailor the content around the banner. Location, interests and demographics should be well passed on to the ad network system to target users with interesting messages. Also timing is crucial for the ads to be appreciated, especially in the case of games or utilities where user idle time should be used to release the ad slot.



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