Advertisement in mobile applications, quick tips for a successful integration

Written by Stefano on Nov 13 2011 - Last modified on Aug 02 2012

Inte­grat­ing blind adver­tise­ment net­works in a mobile appli­ca­tion could be a suc­cess or a com­plete waste of time and has­sle for users. In the fol­low­ing info­graphic from inner­ac­tive some tips and sug­ges­tions on how to turn ban­ner adver­tise­ment in a effi­cient rev­enue model.

In many cases devel­op­ers don’t pay enough time in cor­rectly inte­grat­ing adver­tise­ment, result­ing in poor user feed­back and very low ecpm. Just like in printed mag­a­zines, where adver­tise­ment is a cru­cial edi­to­r­ial choice, mobile appli­ca­tions should be cre­ated tak­ing the time to tai­lor the con­tent around the ban­ner. Loca­tion, inter­ests and demo­graph­ics should be well passed on to the ad net­work sys­tem to tar­get users with inter­est­ing mes­sages. Also tim­ing is cru­cial for the ads to be appre­ci­ated, espe­cially in the case of games or util­i­ties where user idle time should be used to release the ad slot.



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