If you run a traditional printed magazine or newspaper you are probably wondering why your readers are escaping in favor of the digital media, starting reading news on blogs and news portals, twitter, flipboard or any other online media.
Most of the traditional readers are willing to get content they are interested in for cheaper, maybe free on the web, and especially fresh news from people directly involved into events or products. When they go online for news they find overwhelmed with content, which is updated and real-time, but premium is not there. Authors with well crafted content and quality authors are not giving away things for free.
Any printed magazine transition to the digital platform must take care of a mobile readership understanding, mixing App features with magazine style experience. Content is another time king of the scenario, with easy of reading, beautiful design and easy to purchase content.
We are in the hybrid era of online publishing, with a mix of web and printed concepts to deliver the next age online content to readers.
The Association of Online Publishers published a survey based on the opinions of the top 37 publishers covering about 1,500 publications about 2011 trends for content revenue generation.
Surprisingly the web and smartphone platforms are still considered as platforms to deliver free or fermium content to readers, where all the paywall experiments substantially failed. Advertisement networks are still the first revenue generation model for websites even though click through ratios are lowering and banners are generally considered annoying by readers.
Ratios are under 1% in most of the best implementations as well as pay per click performance do not reach the level of targeted advertisement specifically agreed and developed between publisher and advertiser.