We are in the middle of a transition for the publishing industry that we are interpreting during our work as consultants and App developers for publishers. The transition is based on the assumption that digital media is a brand new distribution channel that will represent large market shares and a big source of revenue, but the media and publishing Companies have still not clear ideas on the approach they have to use.
In a series of articles we will make a complete review of our experience with up to date informations and market data on all the different aspects of publishing on the new media.
We will also be publishing thePrintLabs magazine on the iPad, where readers will be able to read about publishing, technology, advertisement platforms and models, meetups and conferences you may want to attend to.
Digital magazines publishers are creating a lot of buzz about their plans to project major changes to their digital editions. We are hearing of Condé Nast still on the talks with Adobe to try to get revenue from the digital strategy that is starting to prove some tiredness. Omniture analytics data are going to be expanded to try to catch advertisers attention around the digital versions, to show them real circulation figures and content appreciation ratings.
It is not easy to understand the business of converting a printed magazine to a digital edition, even if we can now count on at least one year of experience and testing conducted by large publishers. What we know for sure tough, is that the conversione from printed to digital magazines is risky.
Our strategic plans for our customers about digital magazines are based on the consultancy and service necessary to do the switch to a new model of content creation based on the use of a unique and customized content management system that is able to populate the issue content inside a custom made and branded viewer App.
Content for the digital platforms has to be updated quickly and sometimes real time, has to give the unique experience of a beatiful interface that printed magazines generally have.