Not a book, nor an arti­cle. Long sto­ries are told by the times of today

The shift is becom­ing immi­nent when the need for infor­ma­tion doesn’t get sat­is­fied by tra­di­tional news plat­forms, and read­ers turn to new medias and inde­pen­dent pub­lish­ers to ful­fill the void of untold matters.

The niche is get­ting wider for all the con­tent that can appro­pri­ately be defined between a mag­a­zine arti­cle and a book, because it solves a prob­lem that in the last years has been gen­er­ated by the news indus­try melt­down and the quick­est web takeover on content.

When the pub­lish­ing indus­try strug­gles for rev­enue, in an unbal­anced mix of adver­tise­ment and paid sub­scrip­tions, edi­to­r­ial plans are adapted to indulge with kit­tens and pup­pies to drive up met­rics that today we are start­ing to feel as out­dated and some­times dangerous.

That’s where long form sto­ries fit in; an inti­mate read­ing expe­ri­ence tra­di­tion­ally reserved to books, com­bined with a jour­nal­is­tic approach to sto­ry­telling that is able to sat­isfy peo­ple needs to know, under­stand and participate.

The sto­ry­tellers attempt in the last year has col­lected a reader base and promi­nent sup­port by busi­nesses that are today tar­get­ing a new audi­ence with their services.