As we write, there are 50+ periodical publishing project behind crowd funded on Kickstarter and 30+ projects on Indiegogo. All of them together might be able to go to market in a matter of months and get the necessary budget to release the first issues. The idea behind that is going to market quickly and see how readers will react to the new App hitting the AppStore™.
It’s part of the Silicon Valley motto do the thing, the people will come
Only a few years ago no one would have imagined to be publishing a magazine with no budget, no history, no audience and no heavy backers behind it. Most of all, in a short period of time from idea to market.
It’s a whole new paradigm for authors and content creators to be able to publish something really bigger that an ebook made of plain text and converted by online dedicated services.
On March 24th two journalists with a past and a current job in the information industry successfully funded their editorial project of a long form digital only magazine aimed at publishing one in-depth story a week. Matter is actually being developed by Jim Giles and Bobbie Johnson and is planned to be released on the web only by this summer.
Amid the big news of the News Corp. split, The New York Times announced its deal with Flipboard. Then, the next day, The Wall Street Journal reported its own deal with Pulse. It looked like Tablet Aggregator Wars, with the two big head-to-head print national news companies going head to head.
In fact, there’s a lot more here than first meets the eye. Get beneath the surface, and we find two very different approaches to selling news content away from publishers’ own sites. But you can expect these two new approaches — each a major departure from business as recently usual — to keep growing together in the year ahead.
- Now New York Times all-access subscribers will see the notion of all-access extend beyond the suite of Times sites and apps. Go to Flipboard, authenticate yourself as a paid subscriber, and enjoy the full run of Times content via the Flipboard experience.
- Find yourself on Pulse and suddenly run across three new paid ways to sample The Wall Street Journal. Pay 99 cents a month for 15–20 daily articles through the WSJ Water Cooler, $3.99 a month for the WSJ Tech Digest, or the same for the WSJ Political Report (each with 30-plus articles a day), all delivered on the Pulse conveyor belt of daily news.
The deals seemed out of the blue, but both represent a maturation in digital circulation thinking. We’re moving beyond Paywalls 1.0, to a more nuanced world of digital circulation. The WSJ/Pulse deal took about four months to get done, while NYT/Flipboard took longer. We could say, though, that both deals took more than 15 years.