As we write, there are 50+ peri­od­i­cal pub­lish­ing project behind crowd funded on Kick­starter and 30+ projects on Indiegogo. All of them together might be able to go to mar­ket in a mat­ter of months and get the nec­es­sary bud­get to release the first issues. The idea behind that is going to mar­ket quickly and see how read­ers will react to the new App hit­ting the AppStore™.

It’s part of the Sil­i­con Val­ley motto do the thing, the peo­ple will come

Only a few years ago no one would have imag­ined to be pub­lish­ing a mag­a­zine with no bud­get, no his­tory, no audi­ence and no heavy back­ers behind it. Most of all, in a short period of time from idea to market.

It’s a whole new par­a­digm for authors and con­tent cre­ators to be able to pub­lish some­thing really big­ger that an ebook made of plain text and con­verted by online ded­i­cated services.

On March 24^th two jour­nal­ists with a past and a cur­rent job in the infor­ma­tion indus­try suc­cess­fully funded their edi­to­r­ial project of a long form dig­i­tal only mag­a­zine aimed at pub­lish­ing one in-depth story a week. Mat­ter is actu­ally being devel­oped by Jim Giles and Bob­bie John­son and is planned to be released on the web only by this summer.

Amid the big news of the News Corp. split, The New York Times announced its deal with Flip­board. Then, the next day, The Wall Street Jour­nal reported its own deal with Pulse. It looked like Tablet Aggre­ga­tor Wars, with the two big head-to-head print national news com­pa­nies going head to head.

In fact, there’s a lot more here than first meets the eye. Get beneath the sur­face, and we find two very dif­fer­ent approaches to sell­ing news con­tent away from pub­lish­ers’ own sites. But you can expect these two new approaches — each a major depar­ture from busi­ness as recently usual — to keep grow­ing together in the year ahead.

The deals:

• Now New York Times all-access sub­scribers will see the notion of all-access extend beyond the suite of Times sites and apps. Go to Flip­board, authen­ti­cate your­self as a paid sub­scriber, and enjoy the full run of Times con­tent via the Flip­board experience.
• Find your­self on Pulse and sud­denly run across three new paid ways to sam­ple The Wall Street Jour­nal. Pay 99 cents a month for 15–20 daily arti­cles through the WSJ Water Cooler, $3.99 a month for the WSJ Tech Digest, or the same for the WSJ Polit­i­cal Report (each with 30-plus arti­cles a day), all deliv­ered on the Pulse con­veyor belt of daily news.

The deals seemed out of the blue, but both rep­re­sent a mat­u­ra­tion in dig­i­tal cir­cu­la­tion think­ing. We’re mov­ing beyond Pay­walls 1.0, to a more nuanced world of dig­i­tal cir­cu­la­tion. The WSJ/Pulse deal took about four months to get done, while NYT/Flipboard took longer. We could say, though, that both deals took more than 15 years.