Full screen interactive advertisement for digital magazines

Since the begin­ning of printed pub­lish­ing adver­tise­ment strat­egy has been one of the turnkeys together with con­tent strat­egy. With the huge amount of con­tent flow­ing from web pages, blind adver­tise­ment net­works intro­duced a new strat­egy, which may not fit com­pletely in the rev­enue model of dig­i­tal mag­a­zines, or at least not like it could fit on a generic mobile application.

Dig­i­tal mag­a­zines are appli­ca­tions indeed, but there is a bid dif­fer­ence between an appli­ca­tion user and a reader. A mag­a­zine is a multi part con­tent vehi­cle which is made of many emo­tional sin­gu­lar­i­ties. Con­tent, Brand, design, media, con­sis­tency are just some of the com­po­nents to which the read­ers react. Most of the read­ers feel loyal to their pre­ferred mag­a­zine and are will­ing to sub­scribe, to be part of a com­mu­nity and with an idea of allegiance.

Adver­tise­ment should be part of the com­po­nents, with highly tar­geted con­tent and visual impact­ing expe­ri­ences. This would pos­i­tively impact the mag­a­zine con­tent itself and cre­ate engage­ment in read­ers. Have a look at this HTML5 Acura adver­tise­ment run­ning on a Mag­Plus publication.