As we write, there are 50+ periodical publishing project behind crowd funded on Kickstarter and 30+ projects on Indiegogo. All of them together might be able to go to market in a matter of months and get the necessary budget to release the first issues. The idea behind that is going to market quickly and see how readers will react to the new App hitting the AppStore™.
It’s part of the Silicon Valley motto do the thing, the people will come
Only a few years ago no one would have imagined to be publishing a magazine with no budget, no history, no audience and no heavy backers behind it. Most of all, in a short period of time from idea to market.
It’s a whole new paradigm for authors and content creators to be able to publish something really bigger that an ebook made of plain text and converted by online dedicated services.
On March 24th two journalists with a past and a current job in the information industry successfully funded their editorial project of a long form digital only magazine aimed at publishing one in-depth story a week. Matter is actually being developed by Jim Giles and Bobbie Johnson and is planned to be released on the web only by this summer.
In a World dominated by talks over paywalls and new sources of revenue, with newspapers and mainstream publishers struggling with falling advertisement revenue, there’s a new movement in town named Indie Publishing.
The project was able of getting a huge funding on Kickstarter with an outstanding 140K $, budget that is being well used in investing in quality content and great collaborations such as the one by Mr. Dan Baum. The former author of stories for The New Yorker, who has been fired by Condé Nast, immediately turned out to be the rock star of self publishing, making the smart move to embrace Amazon book publishing and joining with the team at Matter.
We are grateful to Dan especially for inspiring us with the insightful story of his The New Yorker raising and falling career.
The Human Project got about a third of what Matter has been able to raise, but still it is on the top list of the fund raising champions. Erika Ilves and Anna Stillwell moved from the TEDx conference in Dubai directly to Kickstarter to be among the Indie publishers that count.
Their iPad App is still in the development process, partly because of some execution troubles they are dealing with.
Breaking apart from all the crowd funding buzz, I still want to be generous with you and tell out some truth
Great ideas are flowing under the bridges of creatives and authors every day, and the willingness to succeed in delivering the final product is a real guarantee of success. That’s truth and reality in only one case, tough. Not all of the started project or the successfully funded teams arrive to an happy ending. Small teams and young entrepreneurs face daily troubles and some of them may lack the integrity and persistency that is a pre requisite to every startup business.
Not all ideas are great, and of those that really are, not all are warmly welcomed by the Audience. The sudden success that we have become used to is in the real world limited to a decimal fraction of all the started businesses. Face it, face it fast and let it fail in case you need to.
Failing might be something hard to explain to backers tough. Since the last year, entrepreneurs were used to get funding from banks, investors, Angels, VCs and other institutions well used to funding startups with a potential success rate of 1% or less. In the democratizing era of crowd funding, entrepreneurs should pay attention to the beg for money strategy with the general public. It might become dangerous, time consuming and sometimes evil. You need to keep your face clean and polish your social image every day like a politician to be the social rockstar of publishing
The strategy of crowd funding has been avoided by the two funders of the TRVL iPad magazine — Michel Elings and Jochem Wijnands.
In about six months time they have become the highest rated Newsstand App on the AppStore™, appealing readers with great stories and photo galleries from places around the World, making people fancy to travel with them. The App is free and so are the editions they push to users’ devices about weekly, giving an experience of curated travel content for free.
They have hit the 500K user level during the last month, and the greatest honorship demonstration to be part of the opening video of Apple’s WWDC 2012.
Press coverage follows at its maximum, in a game of roles that we are well used to. Example of heavy coverage at The Next Web
The whole 2012 digital publishing landscape is getting more and more crowded and worth being monitored tightly. I feel the need of muting some of the noise created by the raising content fragmentation, and take care of readers’ need for a central source of legitimate content and authors’ authority.
This very last paragraph will be the white canvas for further writing, stories and development you will be reading on these pages soon.
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