Short Runs

Why paper?

Any­one has a rea­son to use printed paper as a media. Pub­lish­ers or Com­pa­nies need paper for many rea­sons which are all sin­gu­lar and com­plex. Giv­ing for granted that they do know the real mean­ing for this media, it has to be man­aged from the edi­to­r­ial point of view to exploit the fun­da­men­tals features.

Paper is durable and col­lec­table, it has no bat­ter­ies and it works for­ever, it works on a plane dur­ing take­off. Printed paper is an emo­tion that col­lects your senses in many ways and can be proudly pre­sented as a mas­ter­piece of qual­ity to every­one in the world. It is today con­sid­ered a pre­mium media because it is more expen­sive than the dig­i­tal copy.

How much paper?

Less is more. Printed paper is heavy to carry and the more paper is given to a reader the more he loose focus on impor­tant infor­ma­tions. The bat­tle is today on grab­bing reader atten­tion, impres­sions are less than reads, and con­ver­sion rate is the real indi­ca­tor of effi­ciency. Paper is able to dis­tract the reader with design excess. The mean­ing for paper is the con­tent it can deliver to the reader just like any media.

Con­tent is personal

Based on Nielsen sta­tis­tics as of March 2011 it is pointed out that read­ers and users are going online much more time than the time spent on read­ing tra­di­tional media. Adver­tise­ment is on a ramp up for inter­net con­tent. Dig­i­tal mag­a­zines are heav­ily appre­ci­ated by power users will­ing to have their favorite mag­a­zine, book or news­pa­per in a dig­i­tal form which is avail­able, light and mobile.

Obser­va­tion of the phe­nom­ena is not enough to deliver suc­ces­fully con­tent. We need a solu­tion to reach the audi­ence and engage it. The audi­ence is search­ing per­sonal infor­ma­tion, direct answer to a ques­tion or a need. It can accept adver­tise­ments, pro­vided that they are aimed at sat­is­fyng a need which is known. The audi­ence looks for rel­e­vant infor­ma­tions. So it is fast mov­ing on the Inter­net expe­ri­ence where you have con­trol on what you look at. But there atten­tion is a falling leaf whereas inti­macy is more to be found with paper.

Qual­ity

Many print­ers’ claim is “our is the best print qual­ity on the mar­ket”. Qual­ity is multi-face com­plex mat­ter because it depends on read­ers’ per­cep­tion. Per­cepted qual­ity can be found on print qual­ity, beau­ti­ful lay­out or images, nice graph­ics, a pro­fes­sional fin­ished doc­u­ment or even on a choice of paper. Who­ever knows it’s audi­ence knows how to deliver qual­ity with a printed prod­uct. On our side we deliver a qual­ity checked print based on inter­na­tional color stan­dards like the ISO Coated 39L for coated paper.

Our solu­tion: short runs

Typog­ra­phy and the print pro­duc­tion process hasn’t changed so much in time, except for some minor tech­nol­ogy adjust­ments that are today avail­able for your use. All the tech­nol­ogy stuff we use is at your ser­vice to deliver noth­ing more than excel­lent read­ing expe­ri­ence. Order­ing process is straight­for­ward and the “guru only” ter­mi­nol­ogy and ques­tions remain at our side to pro­vide has­sle free ser­vice. File and Art­works con­ver­sions, color man­age­ment, impo­si­tion and bindery ques­tions are not asked any­more for you to be free at think­ing at your printed prod­uct. We deliver 1 click print and ship­ment and peace of mind.

Vari­able Data Printing

Remem­ber your Audi­ence with cap­i­tal A. Regard­less you are print­ing a direct mail­ing, a mag­a­zine, invi­ta­tion cards or a news­pa­per you are talk­ing to humans. If you hap­pen to know them in any mat­ter you may fancy how to address them and what to com­mu­ni­cate. You are not on a con­fer­ence of unknowns but you are talk­ing to them one to one. We are will­ing to dis­cuss with you the con­tent cre­ation strat­egy for your prod­uct instead of the tech savvy print­ing mat­ters. A data­base of infor­ma­tions is the only toolkit needed to cre­ate cus­tomer and read­ing engag­ing prod­ucts just like the Web is now doing.

Time to Market

Ship­ping is fun­da­men­tal to reach the Audi­ence in time to gather their atten­tion. Not many years ago mag­a­zines were monthly, adver­tise­ments changed two or three times a year, tele­vi­sion deliv­ered the same con­tent over and over again. Those sticky con­tents made the peo­ple move to the online con­tent fruition, blogs pro­lif­er­ated, user forums and com­mu­ni­ties are the source for knowl­edge, Wikipedia is our ref­er­ence base for research of updated and wor­thy infor­ma­tions. Today we need to ship in no time and use a recur­sive approach for reach­ing the Audi­ence which is mul­ti­di­men­sional and busy receiv­ing infor­ma­tions from mul­ti­ple sources. You can take advan­tage of dig­i­tal print­ing and inline fin­ish­ing equip­ments to deliver in no time.