Anyone has a reason to use printed paper as a media. Publishers or Companies need paper for many reasons which are all singular and complex. Giving for granted that they do know the real meaning for this media, it has to be managed from the editorial point of view to exploit the fundamentals features.
Paper is durable and collectable, it has no batteries and it works forever, it works on a plane during takeoff. Printed paper is an emotion that collects your senses in many ways and can be proudly presented as a masterpiece of quality to everyone in the world. It is today considered a premium media because it is more expensive than the digital copy.
How much paper?
Less is more. Printed paper is heavy to carry and the more paper is given to a reader the more he loose focus on important informations. The battle is today on grabbing reader attention, impressions are less than reads, and conversion rate is the real indicator of efficiency. Paper is able to distract the reader with design excess. The meaning for paper is the content it can deliver to the reader just like any media.
Content is personal
Based on Nielsen statistics as of March 2011 it is pointed out that readers and users are going online much more time than the time spent on reading traditional media. Advertisement is on a ramp up for internet content. Digital magazines are heavily appreciated by power users willing to have their favorite magazine, book or newspaper in a digital form which is available, light and mobile.
Observation of the phenomena is not enough to deliver succesfully content. We need a solution to reach the audience and engage it. The audience is searching personal information, direct answer to a question or a need. It can accept advertisements, provided that they are aimed at satisfyng a need which is known. The audience looks for relevant informations. So it is fast moving on the Internet experience where you have control on what you look at. But there attention is a falling leaf whereas intimacy is more to be found with paper.
Many printers’ claim is “our is the best print quality on the market”. Quality is multi-face complex matter because it depends on readers’ perception. Percepted quality can be found on print quality, beautiful layout or images, nice graphics, a professional finished document or even on a choice of paper. Whoever knows it’s audience knows how to deliver quality with a printed product. On our side we deliver a quality checked print based on international color standards like the ISO Coated 39L for coated paper.
Our solution: short runs
Typography and the print production process hasn’t changed so much in time, except for some minor technology adjustments that are today available for your use. All the technology stuff we use is at your service to deliver nothing more than excellent reading experience. Ordering process is straightforward and the “guru only” terminology and questions remain at our side to provide hassle free service. File and Artworks conversions, color management, imposition and bindery questions are not asked anymore for you to be free at thinking at your printed product. We deliver 1 click print and shipment and peace of mind.
Variable Data Printing
Remember your Audience with capital A. Regardless you are printing a direct mailing, a magazine, invitation cards or a newspaper you are talking to humans. If you happen to know them in any matter you may fancy how to address them and what to communicate. You are not on a conference of unknowns but you are talking to them one to one. We are willing to discuss with you the content creation strategy for your product instead of the tech savvy printing matters. A database of informations is the only toolkit needed to create customer and reading engaging products just like the Web is now doing.
Time to Market
Shipping is fundamental to reach the Audience in time to gather their attention. Not many years ago magazines were monthly, advertisements changed two or three times a year, television delivered the same content over and over again. Those sticky contents made the people move to the online content fruition, blogs proliferated, user forums and communities are the source for knowledge, Wikipedia is our reference base for research of updated and worthy informations. Today we need to ship in no time and use a recursive approach for reaching the Audience which is multidimensional and busy receiving informations from multiple sources. You can take advantage of digital printing and inline finishing equipments to deliver in no time.