It just took a while for tablet users to change their reading habits since the introduction on the market of the very first wide-adopted tablet, the iPad. Today, according to a research by Pew Research Center in collaboration with The Economist Group, tablets make users search and browse for more quality content and read more long form stories on their devices.
The research showed off interesting results that are worth consideration by Publishers and Authors for their content strategy on mobile devices. The main statistics spot a huge 77% daily usage frequency for device owners, with an average of 90 minutes a day spent on tablets.
Other key gauges might be of interest for Publishers or Indie Authors looking for real engagement and discoverability of quality and long form content. The main ratios on that:
‹ 53% consume news daily
‹ 30% spend more time getting news than before owning a tablet
‹ 33% turn to new sources on their tablet
‹ 42% read in-depth articles regularly on their tablets
Combining economics informations on paid content and subscription purchases from iPad users, statistics are now fully supporting a publishing strategy based on the delivery of quality content fully formatted for mobile devices. The reading experience should be worth the time users spend using their devices for reading, and their willingness to pay for the good sources.
Discoverability has been widely enhanced by the many content stores available, that despite the 30% commission cut, offer a wide variety of promotion widgets, search features, user recommendation and analytics capabilities.
The publishing industry should seriously consider its multi-tiered media strategy with aggregators lifting content discoverability and driving revenues for premium content purchases by target audiences, pitched by content distributed through the many news aggregating Apps like Flipboard, Pulse, Google Current, Trapit and many to come.
It is frequently said that the App Economy is living on niches, full of potentially engaged users willing to find serious satisfaction with ready to use digital ware and good content. Mixing up a working App Economy together with news publishing strategies, many digital editions are growing steadily fully paying their bills. The New Yorker is one of the most successful long form content publisher in the digital publishing arena, with many new experimental projects on their way to go.
Journalism and its future probably depend more on tablet devices adoption and serious publishing strategies for them than we might have been ready to think.
Get more insights on the inspiring interviews of Alissa Quart (The Atavist), Jim Giles (Matter) and Lucia Adams (The Times) available as a podcast download
The full research data from the Pew Research Center is available at Journalism.org and perfectly visualized in the info graphic below.