Posts Tagged ‘digital magazines’

With iOS5 the faster Nitro Javascript Engine comes to the UIWebView used in HTML5 magazines

Written by Stefano on Oct 16 2011 - Last modified on Aug 02 2012

With the release of iOS 4.3 Apple added to the mobile Safari App the Nitro Javascript engine to sig­nif­i­cantly boost per­for­mance. The Nitro Javascript engine is a Just in Time com­piler for javascript code that can dra­mat­i­cally raise the per­for­mance of com­plex web pages loading.

After the ini­tial release of iOS 4.3 Apple deliv­ered the tech­nol­ogy to all the Safari flavours, desk­top Macs, Win­dows and iOS devices. But native iOS Apps using the UI Web­View ele­ment to ren­der HTML and PDF files from within an appli­ca­tion did not ben­e­fit from the long waited update for secu­rity rea­sons. Despite the rumours of Apple want­ing to exclude the Nitro engine against Web Apps, the rea­son had to be found on the strong secu­rity require­ments for code signing.

New Yorker App to publicize figures and economics of their digital magazine experience

Written by Stefano on Sep 20 2011 - Last modified on Aug 02 2012

The New York Times has released some impor­tant fig­ures on the eco­nom­ics of build­ing a dig­i­tal mag­a­zine like the New Yorker which relies on qual­ity con­tent and read­ing expe­ri­ence over slideshows, fad­ing and spe­cial effects.

Since the release nine months ago of the first App made with the Adobe Dig­i­tal Pub­lish­ing Suite — which is the Condé Nast dig­i­tal mag­a­zines strat­egy by now — suc­cess in terms of sticky read­ers has been much wider that the other avail­able mag­a­zine from the same Edi­tor. Wired, GQ, Van­ity Fair and the oth­ers sim­ply did non get the same results mak­ing Condé Nast start think­ing about their dig­i­tal strat­egy and rev­enue model.

Facts and fig­ures are the following:

  • 20,000 paid sub­scrip­tion for the iPad only ver­sion of the New Yorker
  • 100,000 print sub­scribers acti­vated the iPad ver­sion for free
  • 1.2M dol­lars of rev­enue by sub­scribers at 59.99$ per year
  • Thou­sands of sin­gle issues sold at 4.99$ each

Despite the fact that the net rev­enue must be decre­mented by 30% to com­ply with Apple’s pol­icy, it is of big impact to the pub­lish­ing industry.

The New Yorker has a solid his­tory in try­ing to mon­e­tize con­tent, even with the web­site that has been a big invest­ment in terms of spe­cial­ized edi­tors and authors.