Posts Tagged ‘digital magazines’
After the initial release of iOS 4.3 Apple delivered the technology to all the Safari flavours, desktop Macs, Windows and iOS devices. But native iOS Apps using the UI WebView element to render HTML and PDF files from within an application did not benefit from the long waited update for security reasons. Despite the rumours of Apple wanting to exclude the Nitro engine against Web Apps, the reason had to be found on the strong security requirements for code signing.
The New York Times has released some important figures on the economics of building a digital magazine like the New Yorker which relies on quality content and reading experience over slideshows, fading and special effects.
Since the release nine months ago of the first App made with the Adobe Digital Publishing Suite — which is the Condé Nast digital magazines strategy by now — success in terms of sticky readers has been much wider that the other available magazine from the same Editor. Wired, GQ, Vanity Fair and the others simply did non get the same results making Condé Nast start thinking about their digital strategy and revenue model.
Facts and figures are the following:
- 20,000 paid subscription for the iPad only version of the New Yorker
- 100,000 print subscribers activated the iPad version for free
- 1.2M dollars of revenue by subscribers at 59.99$ per year
- Thousands of single issues sold at 4.99$ each
Despite the fact that the net revenue must be decremented by 30% to comply with Apple’s policy, it is of big impact to the publishing industry.
The New Yorker has a solid history in trying to monetize content, even with the website that has been a big investment in terms of specialized editors and authors.