The impor­tance of data

Any mar­keter knows that data is wealth for Com­pa­nies, and we know that too. As a cus­tomer you get all kind of pro­mo­tion and dis­count if you only accept to share your email address or tele­phone num­ber with your favourite shop. Dis­count cards and coupons have the only rea­son to exist if they pop­u­late a data­base of habits, per­sonal infor­ma­tions, pref­er­ences and life fig­ures. We work on the data to build the rules that cre­ate a cus­tom made aver­tise­ment or edi­to­r­ial prod­uct to be deliv­ered with quick turn­around and max­i­mum effec­tive­ness. We look for­ward to high con­ver­sion rates if you’re deliv­er­ing adver­tise­ments or in reader’s atten­tion if you’re an edi­tor of a magazine.

What do we mean by Vari­able Data Printing

We mean to cre­ate a lay­out into Adobe Inde­sign 5.5 with all the texts, images and graphic styles you may want into a tra­di­tional design work­flow. Then we start adding a data­base from any data source like a text file, a CSV file, an Excel work­sheet or even a struc­tured query in any SQL lan­guage. At this point we cre­ate the rules to make every sin­gle ele­ment a vari­able one, depend­ing on the infor­ma­tion in the data­base. The more rules we apply the more the prod­uct will cap­ture the Audi­ence atten­tion. Printed mate­r­ial is much more like brows­ing a web page loaded dynam­i­cally from