I would offer free advice and consultancy to the italian publishing group Il Sole 24 ore.
Digital magazines or newspaper are the new trending market where everyone would like to be. Subscriptions are flowing and media consumers from the upper class are moving from printed paper to digital platforms, with a respectable preference for the iOS one.
Simple one-click ordering, portability, easyness and crisp rgb images are leading customers to the cloud. Well, they are willing to move to the cloud.
Publishers are experiencing a new way of slavery, the digital one coming from Cupertino and the lack of professionals in their houses. In the printed editions lustres of experience removed almost any kind of problem to the process of printing, cutting costs and upgrading quality. Then went the hard days of cutting costs, goods and inks, salaries and paper costs, and we lost quality.
Todays we have great cloud based services and nice piece of hardware to watch things, that are almost inexpensive and first of all they are fast. So fast that they can create troubles to publishers.
Todays we lack of competence on the digital media, on the new printing business associated with them, you really can’t get new prossionals and skilled people to let them do the high quality work for the sinergy between print and digital.
Il Sole 24 ore developed an app for the iPad which is slow, costy and complis to Apple’s rules on digital publishing. They sell at 0,79€ instead of 1,20€ and Apple gets 30% of that.
Basically it is just a PDF viewer with pinch&zoom capabilities, with no extra content, nor any cross media functionality, nor any social interaction tool. PDF is badly created exporting a low res from the digital publishing workflow. Color management is so weird you should give a glance by yourself. Maybe none of them ever converted a color space to another, or tried working with rgb images. The fact is that images are just… black, over saturated, no gradients at all, wheter they should be nicer than the printed ones coming from the web offset press.
People can only rely on the new york times, the financial times, wired or flipboard to get something interesting out of the whole digital publishing market.
I bet this is not what people wanted when they saw Steve flashing out a tablet from his pocket.
We would like to offer consultancy