thePrintLabs iPad App

Today we released the offi­cial theP­rint­Labs dig­i­tal mag­a­zine for the iPad on the AppStore™

The process of devel­op­ing an iPad mag­a­zine able to inno­vate the dig­i­tal pub­lish­ing frame wasn’t an easy one, and every­thing was made pos­si­ble by hard work, months and months of research and test­ing and a clear vision of how the pub­lish­ing indus­try could lead to new engage­ment mod­els that might drive revenue.

At theP­rint­Labs we have been work­ing on dig­i­tal mag­a­zines since the begin­ning of 2011, accu­mu­lat­ing almost 20 months of expe­ri­ence in the pub­lish­ing industry.

We came up with an edi­to­r­ial project that should be a ref­er­ence for Authors, Pub­lish­ers and Jour­nal­ists under many aspects of the new media. Our plan is to release design and con­tent exam­ples all aim­ing at user engage­ment, which is the real dri­ving fac­tor for revenue.

Regard­less of the Pub­lish­ers’  tra­di­tional rev­enue mix, today’s news indus­try is much more depen­dent on real user inter­ac­tion and engage­ment. Many large Pub­lish­ers are exper­i­ment­ing good results when putting up pay­walls after hav­ing done their home­works on opti­miz­ing their dis­tri­b­u­tion plat­form. We need to pur­sue this sin­gle target.

theP­rint­Labs iPad App is today avail­able on your iPad with this focus.

The ini­tial release con­tains a Com­pany Vision brief, together with an excerpt of the “Human and Earth Rights” project. In the next monthly issues a large set of sto­ries on pub­lish­ing, authors and con­tent econ­omy will be released for free.

Grab your iPad App today and sub­scribe for free to be sure to receive each issue as soon as it is published.

http://​itunes​.com/​a​p​p​s​/​t​h​e​P​r​i​n​t​L​abs